יום ראשון, 20 בנובמבר 2011

Asher Kalderon's art & design in Israeli post stamps

In this blog read my answers to a interwiew questions by Ida Kristine Gismervik Graphic design student at Westerdals School of Communication in Oslo, Norvay

Post stamp design is and was always problematic. Stamp have limitations of space and text when you need to find the right communicative idea solution for the subject and this have to be taken in mind when you create the design, usually made 4-6 times bigger. The design should not loose details when reduced to the actual size of a stamp. The answers below are the result of my long experience of more than fifty years in stamp design

Comments are welcomed.
? What/Who inspires you? Where do you get your inspiration
It's hard to me to define to define factors of my creativity and inspiration. I suppose that one of them is the fact that I extremely love my profession as one of the most exiting professions of our time. I believe that inspiration is the inner radiation of life excitements over the years, remembrance of meetings with inspirational cultural and art events or objects that you loved and above all your intimate sensitivity to the best qualities of the arts.


What is your background and what lead you into stamp design?
I was born in Bulgaria and came to Israel in 1948. I studied art and graphic design in the Academy of Art and Design in Jerusalem. After my duty in the army I opened my office in Tel Aviv as independent designer as is until today. I started to design stamps in 1957 for an international competition for stamps on Bible subjects by the Israeli post office where I won the first prize for three stamps of the Bible kings. Later I've been taken stamp design course and this was my start of my career in stamp design.

One of my first stamps issued for the international campaign "Freedom from Hunger"


How do you get involved with the stamp-projects? Do you present an idea/artwork, or do the Israeli Post Office come to you?
The process goes this way: The Israeli Philatelic Service (IPS) sends invitation to number of graphic designers (5 to 10) for participation in a paid stamp design contest on a certain subject (Bible, History. Holidays, Economics, Science, Jewish life etc.). Designers need to create designs on the subject to be juried by professional commission of public people and designers. After the stamps are selected by the jury the winer gets the job and makes the artwork for the printing process. The IPS takes care for the printing of the stamps.


What is the process during the designing of a stamp like for you (ideas, sketching, who chooses the motives, etc)?
Subject is supplied by the IPS. I work on design ideas and sketches after researching the subject, reading materials, looking for visual items like photographs, books and illustrations. For Bible motives I read the specific parts of the Bible story or written material about the ideas imbedded in the story or the subject chapter. Final sketches are result of a long development process and endless changes of ideas and visuals.


What kind of techniques do you use designing stamps?/How do you work
Do you design 1:1
I am not limiting myself in using different art and design technics. I use these who are creatively influenced by the subject. Art technics were always part of my stamp design: woodcuts, old manuscript decorations, stained glass windows, watercolor etc. I started to use computer in the beginning of the nineties. The computer software give me the freedom of creating several variations of the design so I could choose the one I think is the right one. I can not say that I am not influenced by changing fashions in graphic design but this influences should be applied only if they are not harming the subject idea . Stamp have limitations of space and text and this have to be taken in mind when you create the design, usually made 4-6 times bigger. The design should not loose details when reduced to the actual size of a stamp.

The Jewish Holiday Sucot stamps (Designed in the medieval illuminations style)

What are your thoughts on designing with religious motives? Do you see it as designing religious motives, or as designing with a use of traditional Israeli elements?
I would really like to hear a little bit about just that because in Norway it would not be legal to publish stamps with religious motives.
You need to know that subjects for stamps are submitted to IPO every year from ordinary people in Israel. From these submissions a state committee selects group of subject to be issued as post stamps over the year. As I told you before subject content is different. Subject usually reflect the Israeli life, commemorate historical and current events and are cultural reflections of our Jewish life. Religious subjects are not selected for not to hurt religious people sentiments and filings. But there are subjects to commemorate Jewish Holidays or events from the Bible (like The Bible kings and heros or the Patriarchs and the Matriarchs designed by me and my friend M.Pereg) and other holiday and personalities stamps.
I intend to publish in the internet all my stamps in the near future.



Could you compare stamp design with other design processes that you have been involved with?
No, stamp design have the requirement of solving communication goals in a small and limited space of paper. Only ideas can be common other design items. Generally different kinds of design process have his special design requirements and common connections.

Are there any of your stamp-series you would like to enhance? It would be really interesting to hear the story about some of these.
It happens when after distance of years you are requested to design stamp with similar subjects like the Israel independence year stamps in 1964 with subject of the main achievements of the Israeli science: Biology, Computers, Astronomy. In 1988 I vas invited to design again this time stamps about the achievements of the Israeli modern industry:Computers in Industry, Generic Engineering, Medical Engineering. You can see difference of style and approach.


Israel's Sixtieth Independence Day-1964

How do you work with colors and choosing colors?
Colors are most characteristic for my art and design, I choose my color scale partly intuitively and partly by keeping rules of color composition the result of personal preferences. color needs and esthetics for the subject. look at the backgrounds of the stamps above:For stamps on the top I have chosen somewhat deep space backs on the contrary of the somehow flat color good for statistic charts as the stamps look in the bottom.
Fifty years of Israel's membership in the UN

Do you have any personal favorites that you would like to enhance? Either because it is a dear design to you, or because of the story behind it. Please tell
Making better design is non stop process for creative professionals. Your approach in design changes over the years you stay in the profession. Yes, I think that i would like to enhance some of my earlier designs if I need to. But creative people look ahead in the future and not in the past.
How many stamps have you designed?
About sixty five for Israel and about ten for the United Nations Postal Service.

What are your thoughts about the future of stamps with email and internet now replacing more and more the ways we communicate?
The new communication technology is placing under question the existence of the stamps as postal need. New stamps will maybe continue to be issued in the future as philatelic collectors items.






יום שישי, 24 ביוני 2011

How my art and desigs were created

How my art and designs were created

Creativity is one of the first forms of our personal expression in life. Although I do not remember special creative activity in my childhood until I vent to college. There I have found a friend that was copying nice landscape and bird pictures using colored pencils. I loved what he have done and asked myself if I can paint like him. I think that this question was for me the trigger that pushed my creative curiosity and for the start of my artist's carrier. At that time I did not copied pictures but started to draw funny characters and later caricatures. For the first time one of this funny drawings was published in a newspaper of the union of colleges in Bulgaria. Such publication pushed strongly my will to continue and look for professional art education. Today, after studying in art and design institutions I stay here with forty five years of creativity in art and graphic design. By the way, my above mentioned friend is for many years well known cardiologist.

Anyway I want to use this blog as a forum to present some of my work and how
the art or design items were created: Ideas, composition, techniques. creativity evaluations etc.

To know more about me see the attached here slide show
If you find it right, you can visit my site www.akalderon-arts.com to be introduced to my art.


video

יום חמישי, 21 במאי 2009

How my art and desigs were created

Creativity is one of the first forms of our personal expression in life. Although I do not remember special creative activity in my childhood until I vent to college. There I have found a friend that was copying nice landscape and bird pictures using colored pencils. I loved what he have done and asked myself if I can paint like him. I think that this question was for me the trigger that pushed my creative curiosity and for the start of my artist's carrier. At that time I did not copied pictures but started to draw funny characters and later caricatures. For the first time one of this funny drawings was published in a newspaper of the union of colleges in Bulgaria. Such publication pushed strongly my will to continue and look for professional art education. Today, after studying in art and design institutions I stay here with forty five years of creativity in art and graphic design. By the way, my above mentioned friend is for many years well known cardiologist.

Anyway I want to use this blog as a forum to present some of my work and how
the art or design items were created: Ideas, composition, techniques. creativity evaluations etc.

To know more about me visit my site www.akalderon-arts.com to be introduced to my art.




SAVE NATURE The photograph for this poster was made many years ago for use in a National Lottery poster. I borrowed the image to create green educative poster by using the the flowers and the girl as synonym for the beauty of the nature that should be saved like treasure. The head of the girl was created by painting on ceramic pot turned upside down
.



This poster do not need words. Look at the poster and see a children's face composed from the bold frame around the poster with big red nose and crying mouth (The both compose big red sign of caution) . Eyes keep graphic sign illustrations of child running after foot ball against fast running car. No need to add words to see the great danger when playing in the road. The children face should appeal to the children's audience



STOP IT
This is an anti violence, and anti war poster. To express my idea I used a illustration from a great illustrator from the past named Gustave Dore. The original illustration was done for a famous Bible story where King Salomon judges a quarrel between two women about the motherhood of a child I used only part of the illustration to enhance the act of violence presented by a cruel soldier to slaughter babies and mother asking for mercy. I added some other elements to pinpoint the sureall situation of cruelty and nonsence of the war

שלום,
שמי אשר קלדרון מעצב גרפי בכיר. הבלוג הזה בא לעורר תגובות על נושאי חברתיים ופוליטיים הבאים לידי ביטוי בפוסטרים שלי ועל דרך הצגתם. להלן שלושה פוסטרים ראשונים מתוך מספר רב שעיצבתי עד כה. אני מקוה להמשיך ולפרסם פוסטרים נוספים בעתיד.

המעצב הגרפי כלקוח של עצמו

מישהו אמר לי פעם שהמעצב הגרפי הוא אמן מתוסכל‮.‬
הגדרה זאת נכונה אולי משום הדרך הקשה בה עושים האמנים למחייתם‮. ‬עובדה זאת‮, ‬הנכונה בעבר ובהווה‮, ‬מדרבנת אמנים מוכשרים רבים לבחור בעיצוב כמקצוע המפרנס אותם‮.‬

בצעירותי הייתי מודע למצב הזה כך שעבורי מקצוע העיצוב הגרפי היתה ההזדמנות הטובה ביותר להמצא בקרבת האמנות‮. ‬בימים ההם המעצב הגרפי היה‮ ‬"Commercial Artist"‮ ‬אך עם הזמן המקצוע שינה את פניו עם כל המורכבות של היותו חלק מהתקשורת החזותית של היום‮. ‬השראתנו עז באה לנו ממעצבים ישראליים כמו‮ ‬עיר-שי‮ ‬בכרזותיו משנות השלושים וז'אן דוד‮, ‬שמואל גרונדמן,פאול קור‮,‬זכרונם לברכה‮, ‬שהביאו אתם מאירופה סגנון אמנותי רענן בכרזותיהם‮ ‬עם צורניות וצבעוניות תרבותית‮. (‬אגב‮, ‬תערוכה מעבודותיו של ז'אן דוד‮ ‬מתקיימת בימים אלה במוזיאון תפן בגליל‮!). ‬

לי היה ברור אם תחילת הקריירה שלי שעבודותי בעיצוב חייבות לתת ביטוי לכשרונותי האמנותיים איכן וכאשר אני יכול‮ ‬להשתמש בהם‮. ‬למזלי לאורך השנים מרבית לקוחותי מסרו לידי חופש יצירתי בהיותם מוכנים לקבל‮ ‬רעיונות ויזואליים מתקדמים עם גישה ליברלית לאופנות המשתנות בעיצוב‮. ‬עם זאת כמו מעצבים רבים אחרים הייתי מאוכזב לא פעם מדחיית הצעותי ע"י הלקוח‮ (‬מכירים‮ ?). ‬דחיות אלה לימדוני לעתים שגישתי האמנותית‮ ‬לפרויקט נדחתה לא משום שעבודתי היתה לא טובה אלה משום שגישה זאת לא התאימה להיות חלק אינטגרלי ממדיניות השיווק של הלקוח בגלל אופיה‮ ‬האישי מדי‮. ‬התייחסות כזאת היתה והיא שגוייה עד היום‮. ‬לדעתי גישה אמנותית בעבודות פרסום ואחרות מיחדת את הפרוייקט ומושכת אליו תשומת‮ ‬לב רבה יותר‮.‬

חיפשתי דרך כיצד להגשים רעיונותי שנדחו‮. ‬הבנתי שעלי לעצב ולהפיק מדי פעם פוסטרים אישיים‮ ‬בעלי רעיונות שבאו מהסביבה האנושית-חברתית-פוליטית‮. ‬כך הפכתי להיות לקוח של עצמי‮.‬

כמה מילים על הכרזות שלי
היו זמנים בהם אהבתי מאד להשתמש בכרזותי באלמנטים תלת מימדיים מצולמים‮. ‬היום חזרתי שוב לשימוש באלמנטים גרפיים טהורים‮, ‬צבעים‮, ‬צורות‮ ‬ואילוסטרציות‮, ‬כמעט ללא שימוש בצילומים על אף המגמה העולמית בפרסום הרואה בצילום תוכן עיקרי‮. ‬במרבית כרזותי אני מעדיף פתרון גרפי פשוט עם כותרת קצרה המאפשרים לרעיון הויזואלי להסביר את עצמו למתבוננים‮ ‬בכרזה‮. ‬רבות מכרזותי עברו טיפול ממוחשב לעידון העיצוב וצבעוניותו‮. ‬צבעוניות זאת אפינית לסגנוני‮: ‬הרכבים הרמוניים של בהיר וכהה המדגישים את כאוס החיים המודרניים והלא טבעיים בימינו‮. ‬לרוב צבעוניות זאת היא תגובה פנימית אופטימית יותר כלפי המציאות הקשה בישראל וכלפי גישתם הבקורתית הקיצונית של כרזות פוליטיות או חברתיות אחרות‮.‬

כאמור‮, ‬כמו מעצבים אחרים‮ ‬אני מעצב ומפיק על חשבוני כרזות מחאה כנגד אי צדק חברתי או פוליטי‮, ‬ביזוי בני אדם‮, ‬גזענות‮, ‬חימוש גרעיני ועוד‮. ‬אני מאמין במעורבותם העמוקה של מעצבים בקהילתם בהביאם מסרים חזותיים לתודעתם של קהלים לליבון ותיקון בעיות של הכלל והפרט למען חיים טובים יותר בחלק זה של העולם‮.‬

שר קלדרון‮ ‬

יום שבת, 9 במאי 2009